Better match with candidates.
Long-term savings in recruitment costs. Lower cost per hire.
Less turnover within the organization.
When working with employer branding and job marketing, it is important to dwell on your employer brand. Who are you? What do you stand for and what do you have to offer your (future) employees?
In today's competitive job market, it is good to put your corporate identity on the map and thereby create added value for your target group(s). A strong employer brand provides you with many benefits including a good reputation, engaged employees and better candidates for your vacancies!
Take your EVP as a starting point. An Employee Value Proposition (EVP) is the face of your organization and the promise to your employees. It answers questions such as:
A strong employer brand is built on a good Employee Value Proposition and is the foundation of your organization's labor market communications.
Through an employer brand session, we dive into your organization. We extract the organization's unique values and write your employer story. Through personas we map out your target groups. Because who are your target groups? What are their characteristics and interests and through which channels do you reach them?
With your unique employer story and your target groups in sight, we create matching content such as videos and texts with which you can approach the job market.