Employer branding

Building your employer brand and positioning your organization in the recruitment market.

Matchmaking

Better match with candidates.

Savings

Long-term savings in recruitment costs. Lower cost per hire.

PERSONNEL RETENTION

Less turnover within the organization.

Employer brand session

Employer brand sessie

When working with employer branding and job marketing, it is important to dwell on your employer brand. Who are you? What do you stand for and what do you have to offer your (future) employees?

In today's competitive job market, it is good to put your corporate identity on the map and thereby create added value for your target group(s). A strong employer brand provides you with many benefits including a good reputation, engaged employees and better candidates for your vacancies!

BUT HOW DO YOU BOOST YOUR EMPLOYER BRAND AND BECOME VISIBLE AS AN ATTRACTIVE EMPLOYER TO YOUR TARGET GROUP(S)?

Take your EVP as a starting point. An Employee Value Proposition (EVP) is the face of your organization and the promise to your employees. It answers questions such as:

  • What are your unique values?
  • Why are employees proud to work for your organization?
  • What are the common characteristics of (potential) employees and what is the culture and atmosphere like in your organization?

A strong employer brand is built on a good Employee Value Proposition and is the foundation of your organization's labor market communications.

HOW RECRUITMENT MARKETERS CAN HELP

Through an employer brand session, we dive into your organization. We extract the organization's unique values and write your employer story. Through personas we map out your target groups. Because who are your target groups? What are their characteristics and interests and through which channels do you reach them?

With your unique employer story and your target groups in sight, we create matching content such as videos and texts with which you can approach the job market.

WOULD YOU LIKE TO DISCUSS YOUR EMPLOYER BRAND OR REQUEST AN EMPLOYER BRAND SESSION?

CALL OR EMAIL US!